Tanishq pulled down its Ekatvam ad from its YouTube channel today.
The ad shows preparations for a traditional Hindu baby shower celebration. The pregnant girl, visibly a Hindu, and her mother-in-law, visibly a Muslim have a conversation towards the end. The girl says to ‘Ma’, “You don’t have this type of ritual in your home, do you?” And Ma says, “The ritual of keeping our daughters happy is in all homes.” or something to this effect.
Here is the ad.
And this is why it was pulled – a huge number of adverse comments on Twitter. The basic grouse…
Despite, support from many quarters, Tanishq buckled under the pressure.
May the force be with us!