Surely the person who bought this premium concoction of nicotine, tar and carbon monoxide, smoked the lot of 20, and then threw the empty pack on the walkway could read. More explicit then this would be “You will die”.
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Interesting point… made me think – first “Will I not die?” (Since I don’t smoke). And next – “What does not kill?”. I guess the point that makes sense to convey is – “You’ll lose a day of your life when you smoke this packet”. And also that “Because of your smoking habit you’ll have 85% have to dying painfully with a disease like lung cancer”.
Btw I just made up the numbers though.
Quite true Sidbarthakur. Maybe “Smoking shortens your life” or “You will die sooner than you could” would do better. From browsing the internet, I see that Dunhill also carries other messages, like “Smoking clogs the arteries and causes heart attacks” and “Smoking seriously harms you and others around you”. Anyway, I doubt that the buyers do not get the message intended to be conveyed. I am not sure of the impact of these and other graphical images.
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