2 thoughts on “Warnings ignored

  1. sidbarthakur July 8, 2015 / 7:15 pm

    Interesting point… made me think – first “Will I not die?” (Since I don’t smoke). And next – “What does not kill?”. I guess the point that makes sense to convey is – “You’ll lose a day of your life when you smoke this packet”. And also that “Because of your smoking habit you’ll have 85% have to dying painfully with a disease like lung cancer”.
    Btw I just made up the numbers though.


  2. Arathi Manay July 8, 2015 / 7:25 pm

    Quite true Sidbarthakur. Maybe “Smoking shortens your life” or “You will die sooner than you could” would do better. From browsing the internet, I see that Dunhill also carries other messages, like “Smoking clogs the arteries and causes heart attacks” and “Smoking seriously harms you and others around you”. Anyway, I doubt that the buyers do not get the message intended to be conveyed. I am not sure of the impact of these and other graphical images.

    Liked by 1 person

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